Its status as an industry leader in unquestionable, and when it comes to sustainability TUI Travel certainly means business. As a group, it has shown exemplary sustainable tourism practices, and its latest development, the Sustainable Holidays Plan, is no exception. To date, 1200 of its suppliers are working towards sustainability certifications. In partnership with The Travel Foundation, it launched the Taste of Fethiye project, enabling 22 farmers in five villages to supply fresh fruit and vegetables to hotels. And it has launched a new Supplier Code of Conduct highlighting complex issues such as human rights and labour laws, bribery and corruption in destinations. Because TUI is in it for the long haul, not just the short.