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Red Sustainable Travel

At Magdalena Bay in Mexico’s Baja California, an innovative tourism start up called Red Sustainable Travel is using responsible adventure tourism to persuade fishermen to change from practices that are killing sea turtles, and seek alternative livelihoods in ecotourism instead. Some 185 local people have been trained in the principles of sustainability and business management and US$120,000 has been generated in community salaries from employment in sustainable tourism. It’s still early days for the company, but for the turtles of Magdalena Bay, it’s already a case of better Red than dead.

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