The Global Travel and Tourism Partnership (GTTP) Education Programme is an industry philanthropic program started by American Express in 2006. It is now supported by 11 global corporations and several thousand local businesses, and used by 440,000 students from 5,000 secondary schools spread across 12 member countries.
A central component is an emphasis on developing students’ respect for their culture, heritage and environment, along with those of other cultures too. Although not every student will go on to work in the travel industry, the vast majority will end up as tourists. Thanks to the training provided by GTTP, they will all be more aware of the issues that will confront them.