High level training is the main tool for embedding sustainable tourism in any destination. It is also the remit of this partnership between Central College Nottingham and The Institute of Travel & Tourism of The Gambia (ITTOG), initiated in 2008. They have a shared mission statement for “Success through Learning”, with Gambian students benefiting from a curriculum created by Central, and UK students undertaking sustainable tourism master classes in The Gambia every year.
Subjects include sustainability, poverty reduction, human rights and social justice which, considering the lack of training in Gambia until then, has had quite an impact. Consequently, ITTOG’s 411 graduates are seguing smoothly into employment, thanks to its growing reputation for excellent, sustainable tourism training.