The Burren translates from Boireann, or “great rock” in Irish. However, this might also refer to the local communities as it is not only the dramatic limestone karst landscapes that bring visitors here, it’s the people. With a special shout out to B.E.N., or the Burren Ecotourism Network , which is made up of local sustainable tourism businesses coming together to ensure the destination’s rock solid status. A status that is assisted by the European Tourism Indicator System for the Sustainable Management of Destinations (ETIS), which The Burren subscribes to. Just like the rare flowers that push through its unyielding landscape, this great rock is erupting with strong, sustainable roots which are blossoming and ripe for the picking by visitors.