When Arviat’s Inuit people received money under a land claim agreement relating to Federal Conservation Areas, they invested it the future. A future sustained by tourism and wholly owned by the community. Located on Nunavut’s Hudson Bay in Canada the Inuit have lived, survived and thrived in this region for over four thousand years. It is still steeped in tradition and it is this heritage and living culture that is at the core of their tourism offer. Following extensive community planning and capacity building, they now offer accommodation, cultural and archaeological tours and nature safaris. The aim is now to replicate it in other parts of Nunavut. Which in Inuit means, aptly, for community tourism of this calibre, “Our Land”.