Celebrating 50 years in business, Abercrombie and Kent (A&K) is world renowned for quality safaris and attention to detail. The local communities are never considered, however, a mere detail. They are integral. By establishing Destination Management Companies worldwide, and hiring more than 2200 local staff, they know that conservation and community go hand in hand. For example, A&K have always recognised the rights and needs of Kenya’s Maasai people, and run community based projects, support schools and wildlife conservation projects for Maasai children, sponsor wildlife, conservation and health seminars and have been awarded Gold Eco-Rating by Eco Tourism Kenya. Not just details, these A&K programmes have become templates of best practice in community engagement and conservation.