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The Travel and Technological Revolutions: UNWTO Secretary-General at ITB 2015

Berlin, Germany / Madrid, Spain, 3 March 2015 – In his ITB 2015 opening address, UNWTO Secretary-General Taleb Rifai highlighted how new technologies are changing society and shaping the tourism sector, shifting power from governments and companies to citizens and consumers. Rifai recalled that with power comes responsibility and highlighted tourism´s capacity to overcome prejudice in an often divided world. Read more.