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The Case for Responsible Travel: Trends and Statistics

Consumer Demand for responsible Travel

A variety of market studies in recent years have documented sustained interest among consumers in tourism products and services that protect the environment and respect local cultures.

Experts say…

  • “Concern about sustainability and the planet is top of mind for everybody… [O]ver 98% of consumers in every market worldwide view themselves as environmentalists.” —James Canton, CEO, Institute for Global Futures, San Francisco.
  • Environmental concern is “the biggest social trend for the rest of our careers.” —Daniel Levine, Executive Director, Avant-Guide Institute, New York.
  • “Green is no longer just a trend. It’s a way of life.” —Fran Brasseux, Executive Director, HSMAI (Hotel Sales and Marketing Association International)Foundation

Surveys and Statistics show…

  • A 2013 Travel Guard survey of travel agents concluded “green travel is here to stay.” The survey found “24% of those who responded noted that interest in green travel is currently the highest it’s ever been in the last 10 years, and 51% reported that interest has remained constant throughout this time period.” By CREST. Read More.
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