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Ten Years of Transformational Tourism Across Asia

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Celebrating a decade of best practice in responsible travel

Ten years ago Wild Asia, a social enterprise in Malaysia, identified a need to work with industries, rather than against them, to improve social and environmental impacts of the private sector. One of those industries was tourism, and as a way to inspire and educate businesses from around the region, they set out on a mission to identify and reward the best examples of responsible tourism and share them on a B2B platform. A decade later, Wild Asia has one of the largest collections of case studies on sustainable travel practices in the region, and has assessed hundreds of tourism enterprises of all shapes and sizes and geographical locations.

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2016 marks the 10th birthday of the Wild Asia Responsible Tourism Awards. Instead of running a traditional awards competition, this year Wild Asia has been focusing on consolidating lessons learned in a decade of responsible tourism, and has been re-connecting with past recipients to share stories of best practice.

This year’s activities will be celebrated and shared at ITB Asia, and then available open source on their website: www.rt.wildasia .org. The awards family is excited to share inspiring stories and open-source documentation, that will highlight successes, challenges, impacts made, and insights across the program to date. During this year’s ITB Asia, Wild Asia will share a reflection report and premiere several short engaging and educational documentaries of Awardees from around South and South East Asia.

2016ʹs special celebration could not be possible without the generous support of GIZ. “Presented by the Responsible and Inclusive Business Hub Southeast Asia (RIBH SEA) on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) Responsible and Inclusive Business Hub Southeast Asia”

Responsible Tourism at ITB Asia

The Responsible Tourism Events at ITB Asia, Asia’s largest travel trade show, is a growing success. These events started in 2009 as a collaboration with ITB Asia’s CSR partner, Wild Asia, a leading sustainability consultancy. These events aim to showcase and provide practitioners and experts in the field of sustainability, a platform to share stories, case studies, and tools to help operators run their business better; for the environment and for local people in destinations.

This year, Wild Asia is proud to announce 2016’s series of Responsible Tourism events. Our line up of speakers have been carefully chosen to provide you with the latest trends, lessons learnt from successful case studies and inspiration needed to help you become better and more sustainable in your business. The events will be held on 20 and 21 October at Sands Expo and Convention Center, Marina Bay Sands, Singapore.

The following topics will be discussed and it will be held at the Responsible Tourism Hub, a prominent booth in the exhibition hall is the main hub where the talks will be held. More details on the talks can be found here:

Some of the topics include:

  • Tourism and child protection – The Childsafe movement
  • The role of community based tourism in visitor dispersion and the spread of the tourism dollar
  • Storytelling to promote the Mekong region
  • Money-spinners for the tourism business: Go local, engage community and test eco solutions
  • Seeing beauty and value in waste
  • MICE tourism as a driver for sustainability?: Case studies and leadership lessons from Asia
  • Passion is not enough: Preparing for success in wildlife and nature tourism marketing
  • The rise of CSR in MICE
  • Marketing for BTWO and founding trustee for Tlhokomela Bostwana Endangered Species Trust

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On the last day of the trade show, 21 October, 2016 from 11am to 1pm, Wild Asia will be celebrating our 10th year anniversary of our flagship Responsible Tourism Awards. We have handpicked ten award winners around the region to share their stories. This extraordinary two-hour special will showcase ten leaders and pioneers in responsible tourism. Join us for an amazing time as we discover, listen and watch a collection of short clips as our all-stars share their successes and challenges in their journey towards creating a business that impacts positively on local communities and planet earth. We will also share insights and lessons learnt after a decade of assessing and awarding sustainable tourism businesses in Asia. Also speaking at this special event are notable speakers from GIZ and the Asian Ecotourism Network (AEN).

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Notes to Editor:

About ITB Asia and Wild Asia 

ITB Asia, the annually held three day B2B trade show and convention – now in its seventh year in Singapore – will take place in Marina Bay Sands this year. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. This is where international exhibitors of all sectors of the travel-value chain, Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises meet with top international buyers from the MICE, Leisure and Corporate Travel markets.

Wild Asia is a social enterprise working to protect and support the conservation of natural areas and local communities via the tourism industry. Wild Asia’s Responsible Tourism Initiative works through strategic partnerships with businesses and modules to facilitate learning and implementation of international standards and guidelines. Our ultimate goal is to promote sustainable practices that will adverse impacts on the environment and ensure that local communities are engaged and empowered. For more on Wild Asia’s tourism work, go to

Media access and contact:

For more information or media passes to cover the Responsible Tourism events, please contact us at the contact details below:

Deborah Chan
Responsible Tourism Associate & Responsible Tourism Events Manager
Email: [email protected]

Amy McLoughlin
Responsible Tourism Awards Manager & Associate Specialist
Email: [email protected]


Disclaimer: The views, opinions and positions expressed by the author(s) and those providing comments on these blogs are theirs alone, and do not necessarily reflect the views, opinions or positions of the Pacific Asia Travel Association (PATA) or any employee thereof. We make no representations as to accuracy, completeness, timeliness, suitability or validity of any information presented by individual authors and/or commenters on our blogs and will not be liable for any errors, omissions, or delays in this information or any losses, injuries or damages arising from its display or use.