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All posts tagged Yield

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The report develops tools for measuring and enhancing the yield from tourism at the business, regional and national level. It clarifies the different concepts of tourism yield. Different stakeholders (operators, governments, community, researchers etc.) mean different things by ‘yield’ and this presents a barrier to communication and policy discussion.

by Larry Dwyer, Peter Forsyth, Liz Fredline, Leo Jago, Marg Deery and Sven Lundie

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Dwyer_ES-Tourism-Yield

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The primary aim of the report is to develop tools for measuring and enhancing the yield from tourism at the business, regional and national levels. This overall objective subsumes several more specific objectives: First, to clarify the different concepts of tourism yield. Second, to develop operational measures of yield at the level of the firm and at destination, regional, state and national levels. The final objective involves discussion and analysis of the policy implications of the study.

by Larry Dwyer, Peter Forsyth, Liz Fredline, Leo Jago, Marg Deery and Sven Lundie

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Dwyer_Tourism-Yield

 

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Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

Categories: Marketing, Oceania, Pacific, Report, Visitors
Comments Off on Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

This report investigates methods to detect and improve value for tourism businesses and for the tourists. The results can assist industry in identifying examples of operations management that can enhance the perceived value of a product/service, but also those areas that are not necessarily key performance variables in the perceptions of tourists. Such results will assist in guiding the capacity for management to understand value from the tourists’ point of view and assist in providing those products and services that exhibit quality, value and variety with the aim of enhancing competitiveness and higher levels of tourism yield.

by Lisa Melsen and Peter Murphy

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Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

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Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
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    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7
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