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All posts tagged Yarra Valley

This report outlines the findings of case studies conducted in Queensland, South Australia and Victoria as part of a broader project investigating the ways in which regional tourism is enhanced and developed through integrated food and wine strategies. This analysis is based on exploratory visits and in-depth interviews with key stakeholders and leaders in two wine tourism regions in each state. A case study approach was used, entailing the collection of information on regional products, the levels of collaboration within the regions, the leadership of ‘regional champions’ and the importance of brand recognition and development.

by Beverley Sparks, Marg Deery, Linda Roberts, Jenny Davies, Lorraine Brown & Jane Malady

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Good Living Tourism: Selected Wine and Food Regions of Queensland, South Australia & Victoria

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This project examined the relationship between food, wine and consumer lifestyle. In this context, respondents’ emotions, beliefs, attitudes, values, perceived control and level of involvement in food and wine activities were investigated. Importantly, the project explored the consumption behaviours of people who do and do not engage in food and wine related holidays. Respondents’ attitudes toward various wine regions were also assessed.

by Beverley Sparks

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Holiday and Wine Regions Survey

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