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Australian Tourism Marketing Expenditure Elasticity Estimates

Categories: Case Study, Investment, Management, Marketing, Oceania, Pacific, Return
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The objective of this study was to quantify the effects of marketing expenditure by the Australian Tourist Commission, integrated into Tourism Australia (TA) from 1 July 1994. Co-integration analysis and dynamic  modelling approach are used to estimate the elasticity of income, price, price of substitute, cost of travel and marketing expenditure for Australia’s four major tourism markets: USA, Japan, UK and New Zealand.

by Nada Kulendran and Sarath Divisekera

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Australian Tourism Marketing Expenditure Elasticity Estimates

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The report comprises four parts, beginning with the background to the study, and the literature underpinning its focus and methods. The second part provides a detailed description of the research methods including data sources, sampling, primary data collection methods and instrument development. The third section presents the  research findings covering profile of respondents, their temporal and spatial experiences, satisfiers, dissatisfiers,  overall satisfaction, other experiences sought and three brief case studies of the experience of particular sites. The report concludes by outlining the study’s contribution to theory and methodology, its implications for the tourism industry and avenues for further research.
by Betty Weiler and Xin Yu

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Weiler_ChineseVisitors-VIC

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Tourism Risk Management for the Asia Pacific Region: An Authoritative Guide for Managing Crises and Disasters

Categories: Case Study, Management, Planning, Public Sector, Risk Management
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Governments, industry representative groups and individual businesses are all seeking to develop improved management of risks so that potential crises can be avoided. This AICST report offers a broad coverage of risks related to tourism in the Asia Pacific region and strategic approaches to managing these risks.

by Jeff Wilks and Stewart Moore

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Tourism Risk Management for the Asia Pacific Region: An Authoritative Guide for Managing Crises and Disasters

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