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The purpose of this project was to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. A major foreseen benefit of this project was to produce a sharper understanding of the value of strategic communication in protected area management and to develop and disseminate research methods and results that enhance the ways protected area staff use communication to influence onsite visitor behaviour.

by Sam H. Ham, Betty Weiler, Michael Hughes, Terry Brown, Jim Curtis and Mark Poll

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 Asking Visitors to Help: Research to Guide Strategic Communication for Protected Area Management

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As demand grows for tourism opportunities within Australian protected areas, partnerships are increasingly seen as the way forward in dealing with the variety of interests involved and ensuring that sustainability goals are pursued. Previous tourism partnership research has not made the most of opportunities to consult related literature from a broad range of disciplines and use associated theoretical developments as a basis for analysis. This technical report addresses this gap through a multi-disciplinary review of partnerships research to reconcile the often multifarious definitions of partnership and allied concepts, such as collaboration and cooperation, and the various meanings given to success, as well as to identify factors which might impact upon partnership success or failure.

by Jennifer Laing, Aggie Wegner, Susan Moore, Betty Weiler, Sharron Pfueller, Diane Lee, Jim Macbeth, Glen Croy and Michael Lockwood

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90055 Cover

 

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