We’ve all seen it, a destination experiences a tragedy – natural disasters, war, economic problems… Then, global media outlets start to spread the word, bookings decrease and tourism drops dramatically. Negative and/or inaccurate press about the state of tourism economy in a destination can be a challenging uphill battle. However, marketing can very quickly provide solutions to change global traveler perceptions and help market that a destination is “open for business”.
So, how can you quickly and effectively get the message out to the global travel community that a destination is still “open for business” even if it is still a state of recovery? The key to changing perceptions is a strategic distribution plan driven by story-driven content marketing.
Read the full article on marketing resiliency here.
By Laura Knudson & Hilary Lewkowitz for GLP Films.