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Accommodation, transport and recreation facilities are key components of a major tourism destination, the Gold Coast. Plans for improving the overall attraction of a destination need to be based on detailed information highlighting the current state of such infrastructure. PLEASE NOTE: Graphics within are not of a high quality.

 

by Jan Warnken
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Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions

Categories: Management, Marketing, Monitoring & Evaluation, Planet, Report, Visitors
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This report focuses on the issues salient to developing and implementing pre-visit communications in the context of protected area marketing and management. Establishing experience and behavioural expectations prior to visiting a protected area is central to ultimate visitor satisfaction as well as environmental protection. In designing pre-visit communication that promotes park and protected area visitation, as well as shapes behavioural expectations, managers must have a framework with which to both plan and implement effective pre-visit communication strategies.

by Mike Reid, Stephen Wearing and Glen Croy

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Marketing of Protected Areas as a Tool to Influence Visitors' Pre-Visit Decisions

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Economic Value of Tourism to Places of Cultural Heritage Significance: A Case Study of Three Towns with Mining Heritage

Categories: Case Study, Cultural Heritage, Management, Monitoring & Evaluation, Oceania, Pacific, People and Places
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This exploratory study of tourism to the three heritage Australian mining towns of Charters Towers, Maldon and Burra, has aimed to measure the economic impact of such tourism on the host regions and to learn more about the motivations and behaviour of visitors to the towns.

by Michele Cegielski, Ben Janeczko, Trevor Mules and Josette Wells

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Economic Value of Tourism to Places of Cultural Heritage Significance: A Case Study of three Towns with Mining Heritage

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This paper provides an overview of tourism statistics available for regional operators and destination managers in Australia. It provides a foundation for discussion about ways to improve the collection of regional tourism  statistics in Australia. The paper is concerned principally with monitors of  tourist activity in regional Australia.

by Stephanie Hunt, Gary Prosser

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Regional Tourism Statistics in Australia

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This desktop project aimed to draw attention to the various factors associated with track usage and visitor experience in national parks. The results will help to inform park managers how best to develop a strategic position on tracks and trails based on visitor experiences.

by Stephen Wearing, Stephen Schweinsberg, Simone Grabowski and Kirsty Tumes

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Understanding Track/Trail Experiences in National Parks: A Review

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The purpose of this project was to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. A major foreseen benefit of this project was to produce a sharper understanding of the value of strategic communication in protected area management and to develop and disseminate research methods and results that enhance the ways protected area staff use communication to influence onsite visitor behaviour.

by Sam H. Ham, Betty Weiler, Michael Hughes, Terry Brown, Jim Curtis and Mark Poll

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 Asking Visitors to Help: Research to Guide Strategic Communication for Protected Area Management

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World Heritage listing signifies globally outstanding natural and/or cultural heritage: a “top brand” in marketing terms. Does this branding as heritage icons confer economic value through increased tourism expenditure at World Heritage Areas, pre- and post listing, with unlisted but comparable destinations nearby.

by Ralf Buckley

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World Heritage Icon Value: Contribution of World Heritage Branding to Nature Tourism

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The need for data on the recreational use of the alpine area of Kosciuszko National Park is important for the sustainable visitor use of the highest area in Australia. Previous visitor monitoring surveys and estimations of  visitor numbers have shown significant increases in visitation between the late 1970s and the early 1990s. Over the 1999/2000 summer, a 40 day monitoring program was undertaken for the Kosciuszko alpine area by the New South Wales National Parks and Wildlife Service in conjunction with the Sustainable Tourism Cooperative Research Centre.

by Stuart Johnston and Andrew Growcock

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Visiting the Kosciuszko Alpine Area: Visitor Numbers, Characteristics and Activities

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This is the first assessment of the value of national parks, marine parks and forests for tourism and recreation in Western Australia. A case study approach was adopted and two study regions were nominated because of their significance for tourism and recreation and their endowment of natural attractions within parks, forests and marine areas. This study estimated the direct yearly tourist expenditure in two regions known for their unique natural attractions – the Southern Forest Region and the Gascoyne Coast Region.

by Jack Carlsen and David Wood

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Cover_WAparks

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This report provides the latest information about the characteristics and behaviours of visitors for the tourism industry, managers, and other research projects based in the Ningaloo Coastal Region. The Ningaloo Destination Modelling (NDM) project is a collaborative project between researchers from seven Australian universities and Sustainable Tourism Cooperative Research Centre that will deliver a scenario planning tool that assesses the social, environmental and economic impact of tourism planning strategies in order to assist tourism planning in a region that relies on its unique natural attractions.

by Tod Jones, Michael Hughes, David Wood, Anna Lewis and Philippa Chandler

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Ningaloo Coast Region Visitor Statistics: Collected for the Ningaloo Destination Modelling Project

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