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This project provides series of detailed assessments of tourism values and costs in localities adjacent to protected areas in Tasmania, Victoria and Western Australia. The project demonstrates a range of techniques for respectively measuring social, environmental and economic impacts of tourism activity.

by Michael Hughes, Tod Jones, Marg Deery, David Wood, Liz Fredline, Zachary Whitely, and Michael Lockwood

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The aim of the research was to bring the insights and interdisciplinary expertise of the research team to develop best business practice case studies in accessible tourism. This project builds upon the STCRC-funded workshop held on 12 July 2005: Sydney—Setting a Research Agenda for Accessible Tourism. Key findings are contained in the subsequent report (Darcy, 2006). This research project seeks to address the third prioritised outcome from that workshop: Industry Engagement—The Business Case for Accessible Tourism, by documenting the business case for accessible tourism through the development of business based, case studies of successful operators.

by  Simon Darcy, Bruce Cameron, Shane Pegg and Tanya Packer

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Developing Business Case Studies for Accessible Tourism

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This document profiles key research into the field of disability and accessible tourism perspectives, a growing industry sector in Australia. It has been prepared to synthesise STCRC’s research in this area and to provide an easily digestible insight into the dynamics of this tourism segment. STCRC is confident this document and the individual research projects can be used to drive new strategies and actions to support the development of more accessible tourism experiences for travellers with a disability.

by STCRC

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Accessible Tourism Cover Image

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This project seeks to address the lack of knowledge and develop guidelines for assessing the viability of new and existing user-pays systems for protected areas in Australia.

by Michael Hughes, Jack Carlsen, Gary Crilley, Samantha King, Diane Lee and Gail Kennedy

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Good Practice User-Pays Systems for Protected Areas

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The purpose of Promoting Persuasion in Protected Areas is to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. Many managers, and some tourism operators, see this as an important part of their job. While others can learn and apply the approach outlined in this manual, and while the methods can be adapted for influencing many different kinds of behaviours, this manual is written for protected area managers who want to influence the behaviour of people who visit their sites.

by Sam H Ham, Terry J Brown, Jim Curtis, Betty Weiler, Michael Hughes and Mark Poll

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Promoting Persuasion in Protected Areas: A guide for Managers who want to use Strategic Communication to Influence Visitor Behaviour

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This report is one of a series in the Sustainable Tourism Corporative Research Center’s overall project to develop a framework, guidelines and tools to enhance assessment, evaluation and reporting of visitor use in protected areas. In this report we review the approaches management agencies have taken to research and assess ecologically sustainable visitor use of Australia’s World Heritage Areas.

by Wendy Hill and Catherine Pickering

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Ecologically Sustainable Visitor Use of Australia’s World Heritage Areas

 

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Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

Categories: Marketing, Oceania, Pacific, Report, Visitors
Comments Off on Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

This report investigates methods to detect and improve value for tourism businesses and for the tourists. The results can assist industry in identifying examples of operations management that can enhance the perceived value of a product/service, but also those areas that are not necessarily key performance variables in the perceptions of tourists. Such results will assist in guiding the capacity for management to understand value from the tourists’ point of view and assist in providing those products and services that exhibit quality, value and variety with the aim of enhancing competitiveness and higher levels of tourism yield.

by Lisa Melsen and Peter Murphy

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Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

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The aim of this project was to develop and test a method to benchmark and monitor visitor satisfaction at attractions, with the potential to further refine and apply this approach to attractions in other urban destinations.

by Brent  Ritchie, Trevor Mules and Sue Uzabeaga

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Visitor Attraction Satisfaction Benchmarking Project

Visitor Attraction Satisfaction Benchmarking Project

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This study aimed to: investigate the diversity and common features amongst bird-watching tourists; determine what bird-watchers, and sub-groupings of bird-watchers, most wish to see and do in Australia; investigate the role of the tourism industry in bird-watching and investigate bird-watchers’ opinions and practices in relation to conservation aspects.

by Ronda Green and Darryl Jones

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Practices, Needs and Attitudes of Bird-Watching Tourists in Australia

 

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This  best practice manual concentrates specifically on the procedures of dolphin swim-tour operations. It is a knowledge product developed from the research findings of the technical report Best Practice and Interpretation Tourist/Wildlife Encounters: A Wild Dolphin Swim Tour Example.

by Fleur ONeill, Sam Barnard and Diane Lee

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Best Practice Guidelines for Dolphin Swim Tour Operations Industry Manual : A Dolphin Discovery Center Example

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