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Future Traveller Tribes 2030

30 April 2015 – Understanding what customers really want is crucial to any successful business. But imagine if we could go a stage further; if as an industry we could discover what genuinely shapes travel experiences, or measure what travellers value most and in turn how their expectations could and should be better met. Read more.

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This report provides Summary spreadsheet estimates of the contribution of tourism to the economies of each of the Australian states and territories. It should be read in conjunction with individual Tourism Satellite Account (TSA) reports for each of the state and territories, which were prepared by the Sustainable Tourism Cooperative Research Centre (STCRC) in March 2007 and released in revised and updated form in November 2007. The information in these reports has been reconciled against the most recent national TSA results, which were published by the Australian Bureau of Statistics (ABS) on 11 May 2007.

by Theip van Ho, Ray Spurr, Daniel Pumbudi, Peter Forsyth, Larry Dwyer, and Serajul Hoque
TSA-Summary-Spreadsheets
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Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

Categories: Marketing, Oceania, Pacific, Report, Visitors
Comments Off on Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

This report investigates methods to detect and improve value for tourism businesses and for the tourists. The results can assist industry in identifying examples of operations management that can enhance the perceived value of a product/service, but also those areas that are not necessarily key performance variables in the perceptions of tourists. Such results will assist in guiding the capacity for management to understand value from the tourists’ point of view and assist in providing those products and services that exhibit quality, value and variety with the aim of enhancing competitiveness and higher levels of tourism yield.

by Lisa Melsen and Peter Murphy

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Yield Management Through Enhanced Value Creation: Examination of a Regional Tourism Project

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