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Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

Categories: Case Study, Management, Marketing, Monitoring & Evaluation, Report, Return, Visitors
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This booklet is an industry summary of the full report Consumer-Generated Web-based Tourism Marketing , containing references, methodology and detailed findings from the he project. With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. This study investigated how travel-related User-Generated Content (UGC) web sites (also known as Web 2.0 sites) were being used by consumers. Understanding this impact on behaviour can help tourism and destination marketers develop more effective e-business strategies and relationships with their existing and potential customers.

by STCRC

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Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

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This project seeks to address the lack of knowledge and develop guidelines for assessing the viability of new and existing user-pays systems for protected areas in Australia.

by Michael Hughes, Jack Carlsen, Gary Crilley, Samantha King, Diane Lee and Gail Kennedy

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Good Practice User-Pays Systems for Protected Areas

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