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This manual forms part of a collection of greener business tools available from the Travel Foundation to help tourism businesses take effective action on sustainable tourism.
by Carole Favre
This manual forms part of a collection of greener business tools available from the Travel Foundation to help tourism businesses take effective action on sustainable tourism.
by Carole Favre
The objective of this study was to quantify the effects of marketing expenditure by the Australian Tourist Commission, integrated into Tourism Australia (TA) from 1 July 1994. Co-integration analysis and dynamic modelling approach are used to estimate the elasticity of income, price, price of substitute, cost of travel and marketing expenditure for Australia’s four major tourism markets: USA, Japan, UK and New Zealand.
by Nada Kulendran and Sarath Divisekera