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Are You Ready for Business? How to Sell Excursions to UK Tour Operators

Categories: Manual, Tour Operator
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This manual forms part of a collection of greener business tools available from the Travel Foundation to help tourism businesses take effective action on sustainable tourism.

by Carole Favre

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Manual Carole

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Australian Tourism Marketing Expenditure Elasticity Estimates

Categories: Case Study, Investment, Management, Marketing, Oceania, Pacific, Return
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The objective of this study was to quantify the effects of marketing expenditure by the Australian Tourist Commission, integrated into Tourism Australia (TA) from 1 July 1994. Co-integration analysis and dynamic  modelling approach are used to estimate the elasticity of income, price, price of substitute, cost of travel and marketing expenditure for Australia’s four major tourism markets: USA, Japan, UK and New Zealand.

by Nada Kulendran and Sarath Divisekera

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Australian Tourism Marketing Expenditure Elasticity Estimates

×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7
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