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Backpacker Travellers in South Australia

Categories: Accommodations, Oceania, Pacific, Private Sector, Report, Visitors
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This report examines issues relating to the process of itinerary planning by ‘backpacker’ travellers with respect to South Australia and other less visited states and territories in Australia. A total of 96 semi-structured face-to-face interviews were conducted with visitors to Australia staying in hostel or backpacker accommodation in Melbourne and Adelaide in January and February 2007. The report describes the profile of backpacker visitors to South Australia and their decision processes. The report also provides conclusions and recommendations with respect to itinerary linkages, product development, regional dispersal and communication strategy.

by Richard Trembath

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Backpacker Travellers in South Australia

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×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7

The study was undertaken to investigate the consideration and choice of Australian holiday destinations from a brand salience perspective. The primary objective was to describe a product category structure for Australian holiday destinations. A qualitative research methodology was adopted in which a total of 20 semi-structured face-to-face interviews were conducted with residents of Sydney and Melbourne. The results of the research provide examples of domestic holiday travel within a framework based on benefits sought, relevant experiences, travel context, destination attributes and destination set.

by Richard Trembath

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