This report examines issues relating to the process of itinerary planning by ‘backpacker’ travellers with respect to South Australia and other less visited states and territories in Australia. A total of 96 semi-structured face-to-face interviews were conducted with visitors to Australia staying in hostel or backpacker accommodation in Melbourne and Adelaide in January and February 2007. The report describes the profile of backpacker visitors to South Australia and their decision processes. The report also provides conclusions and recommendations with respect to itinerary linkages, product development, regional dispersal and communication strategy.
by Richard Trembath