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The assessment tool (phase 2) provides readers with tools, exercises and interrogating questions to better understand tourism management issues in their local destination. this is achieved through the presentation of activities and questions and through the inclusion of vignettes and stories of practice that may inspire alternative approaches to tourism management.

by Dianne Dredge, Jim Macbeth, Dean Carson, Narelle Beaumont, Jeremy Northcote, and Fiona Richards
Dredge_LTM-Phase-2
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×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7

The market performance information available to tourism operators and managers of Regional Tourism Organisations for use in evaluating their relative performance is not considered adequate. Tourism operators individually have their own performance data available (ie hotels may have data on room night occupied per month) but this information is generally considered commercially sensitive. Thus, sharing of such data to enable the performance of an individual operator against others or to allow aggregate performance of the destination to be measured has been problematic. This technical report provides a summary of the pilot implementation of Industry Performance Analyser for Tourism (IPAT) by selected Regional Tourism Organisations (RTOs) in Queensland.

by Noel Scott and Noreen Breakey
90038 Cover Image
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