The report comprises four parts, beginning with the background to the study, and the literature underpinning its focus and methods. The second part provides a detailed description of the research methods including data sources, sampling, primary data collection methods and instrument development. The third section presents the research findings covering profile of respondents, their temporal and spatial experiences, satisfiers, dissatisfiers, overall satisfaction, other experiences sought and three brief case studies of the experience of particular sites. The report concludes by outlining the study’s contribution to theory and methodology, its implications for the tourism industry and avenues for further research.
by Betty Weiler and Xin Yu