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Substitution between Tourism Destinations: An Application of Discrete Choice Modelling – Short-break Choices of Sydney (Stage 1) & Melbourne (Stage 2) Residents

Categories: Case Study, Management, Monitoring & Evaluation, Visitors
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In this study, discrete choice modelling is applied to destination choices. A nested logit model is estimated and the results show the relative importance of various destination and trip attributes and of a number of respondent characteristics. The model results are used to simulate the effects on destinations’ market shares due to changes in attributes and tourists’ characteristics.

by Trevor Mules and Twan Huybers

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Substitution between Tourism Destinations: An Application of Discrete Choice Modelling - Short-break Choices of Sydney (Stage 1) & Melbourne (Stage 2) Residents

 

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International Education Visitation – Tourism Opportunities

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This report presents the first comprehensive tourism study of international students and their visiting friends and relatives. It involved focus groups and a large national survey of international students studying at higher education, vocational education and training and English language institutions in Australia. The findings provide important insights for Australia’s tourism leaders seeking to take full advantage of this market and develop innovative approaches to maximise its potential.

by Michael Davidson, Hugh Wilkins, Brian King, Perry Hobson, Stephen Craig-Smith and Sarah Gardiner

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Key Elements Contributing to Effective and Sustainable Visitor Centres: An Evaluation of the Strahan Visitor Centre, Tasmania, Australia

Categories: Case Study, Management, Monitoring & Evaluation, Oceania, Pacific, Report, Visitors
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The aim of this study is to determine the effectiveness of the Strahan Visitor Center looking at who uses the center, how visitors use the center, what visitors think of the center and what impacts the center has on users.

by Liza Fallon and Lorne K. Kriwoken

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Key Elements Contributing to Effective and Sustainable Visitor Centers: An Evaluation of the Strahan Visitor Center, Tasmania, Australia

 

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The aim of this project was to develop and test a method to benchmark and monitor visitor satisfaction at attractions, with the potential to further refine and apply this approach to attractions in other urban destinations.

by Brent  Ritchie, Trevor Mules and Sue Uzabeaga

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Visitor Attraction Satisfaction Benchmarking Project

Visitor Attraction Satisfaction Benchmarking Project

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This report presents the findings of two years of research into visitor perspectives of wildlife tourism in Australia and New Zealand. In a first for the field of wildlife tourism, this large-sample research combines a series of case studies, covering a range of settings, tourism styles and target species, using a standard set of  questions.

by Gianna Moscardo and Rebecca Saltzer

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Understanding Tourism Wildlife Interactions: Visitor Market Analysis

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Behavioural Responses of Dingoes to Tourists on Fraser Island

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This study investigates some of the ways in which dingoes are affected by tourists on Fraser Island, with a view to providing recommendations that may help reduce the threat of attacks on tourists by dingoes.

by Kate Lawrance and Karen Higginbottom

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Behavioural Responses of Dingoes to Tourists on Fraser Island

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This report considers the role of wildlife tourism in the Australian domestic market through a study based on a telephone interview survey of 1356 respondents from all over Australia. The aims of this study were to assess the role and significance of wildlife experiences within the Australian domestic tourism market; establish a typology of domestic wildlife tourists through market segmentation and develop market profiles; and examine motivations for and satisfaction levels with wildlife encounters amongst domestic wildlife tourists.

by Liz Fredline

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An Analysis of the Domestic Wildlife Tourism Market in Australia

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The Case for Responsible Travel: Trends and Statistics

Categories: Recommended Reading
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Consumer Demand for responsible Travel

A variety of market studies in recent years have documented sustained interest among consumers in tourism products and services that protect the environment and respect local cultures.

Experts say…

  • “Concern about sustainability and the planet is top of mind for everybody… [O]ver 98% of consumers in every market worldwide view themselves as environmentalists.” —James Canton, CEO, Institute for Global Futures, San Francisco.
  • Environmental concern is “the biggest social trend for the rest of our careers.” —Daniel Levine, Executive Director, Avant-Guide Institute, New York.
  • “Green is no longer just a trend. It’s a way of life.” —Fran Brasseux, Executive Director, HSMAI (Hotel Sales and Marketing Association International)Foundation

Surveys and Statistics show…

  • A 2013 Travel Guard survey of travel agents concluded “green travel is here to stay.” The survey found “24% of those who responded noted that interest in green travel is currently the highest it’s ever been in the last 10 years, and 51% reported that interest has remained constant throughout this time period.” By CREST. Read More.
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