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Neill Duffy of Purpose + Sport Has Seen Sport Change the World — Now He’s Making Sure it Changes the World for the Better

Super Bowl 50

Growing up first in Zimbabwe, then in South Africa, Neill Duffy became aware early on of the challenges of economically and socially marginalized communities. Now CEO and founder of Purpose + Sport, a sports-marketing agency based in San Francisco, Duffy is recognized as a thought leader in supporting organizations to expand beyond philanthropy and corporate social responsibility to embrace sustainability and purpose as core strategic business drivers. In September, Purpose + Sport oversaw the implementation of the purpose component of Super Bowl 50, “the most shared, most participated in, most giving Super Bowl ever.” – By BtheChangeRead more.

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This tool guides you to make a preliminary assessment about whether your region and property have the attributes for a successful tourism venture. If, after taking this initial assessment, you find that your property has tourism potential then we recommend you visit the websites listed on page 9.  Stage 2 allows you to make a more thorough assessment of whether to proceed with your tourism business idea and helps you develop this idea into a full business plan, and will be available in the future.

by Carolyn Fausnaugh, Paul Waight, Karen Higginbottom & Chelsea Northrope

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Farm & Country Tourism on Your Property: Stage 1 Assessment Tool

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The goal of this research is to gain a better understanding of how to leverage sport as a tool in the place of marketing strategy to develop the local economy.  This study investigates the policy process in sport and place marketing strategies by examining the planning, marketing, and implementation of pre-Games training for the Sydney 2000 Olympic Games. In 2000, Australian public officials and businesses recognised the value of pre-games training prior to the Sydney Olympic Games and mounted an aggressive effort to leverage Olympic opportunities in the country.

by Sarah Gardiner and Laurence Chalip

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Leveraging a Mega-Event when not the Host City: Lessons from Pre-Olympic Training

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