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All posts tagged South Australia

Self-Drive Tourism: Travellers to South Australia’s Limestone Coast Region

Categories: Case Study, Management, Monitoring & Evaluation, Oceania, Pacific, Survey, Visitors
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The objectives of this study were to generate a reliable and valid instrument to evaluate visitor satisfaction with self-drive tourism; evaluate alternative methods to survey self-drive tourists; provide information about the attributes that influence satisfaction levels of self-drive tourists; provide information about the benefits sought and attained by self-drive tourists; and provide information to assist product development and marketing initiatives related to self-drive tourism. The pilot study (Survey A) included the design and trialling of a questionnaire to examine satisfaction with drive tourism. Feedback from this pilot study informed adaptations to a questionnaire that was distributed to a larger sample of self-drive tourists (Surveys B and C).

by Gary Howat, Graham Brown and Heather March

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Self-Drive Tourism: Travellers to South Australia's Limestone Coast Region

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Backpacker Travellers in South Australia

Categories: Accommodations, Oceania, Pacific, Private Sector, Report, Visitors
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This report examines issues relating to the process of itinerary planning by ‘backpacker’ travellers with respect to South Australia and other less visited states and territories in Australia. A total of 96 semi-structured face-to-face interviews were conducted with visitors to Australia staying in hostel or backpacker accommodation in Melbourne and Adelaide in January and February 2007. The report describes the profile of backpacker visitors to South Australia and their decision processes. The report also provides conclusions and recommendations with respect to itinerary linkages, product development, regional dispersal and communication strategy.

by Richard Trembath

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Backpacker Travellers in South Australia

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This report provides estimates of the contribution of tourism to the economy of South Australia. It replaces an earlier report released in March 2007. The estimates from the earlier report have been revised to reflect revisions to benchmark national data, which were incorporated in the Australian Bureau of Statistics (ABS) National Tourism Satellite Account (TSA) released on 11 May 2007.

 

by Ray Spurr, Thiep Van Ho, Peter Forsyth, Larry Dwyer, Daniel Pambudi, and Serajul Hoque

TSA-SA

 

 

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This report outlines the findings of case studies conducted in Queensland, South Australia and Victoria as part of a broader project investigating the ways in which regional tourism is enhanced and developed through integrated food and wine strategies. This analysis is based on exploratory visits and in-depth interviews with key stakeholders and leaders in two wine tourism regions in each state. A case study approach was used, entailing the collection of information on regional products, the levels of collaboration within the regions, the leadership of ‘regional champions’ and the importance of brand recognition and development.

by Beverley Sparks, Marg Deery, Linda Roberts, Jenny Davies, Lorraine Brown & Jane Malady

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Good Living Tourism: Selected Wine and Food Regions of Queensland, South Australia & Victoria

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A network research project was undertaken to analyse cycle tourist travel propensity, motivations, travel behaviour, preferred destination attributes and cyclists’ perceptions of South Australia as a cycle tourism destination. The purpose of the project was to assist the South Australian Tourism Commission to better understand the cycle tourism market and the potential degree of fit with South Australian destination marketing and development.
by Pam Faulks, Brent Ritchie, Graham Brown and Sue Beeton

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This domestic and international visitor profile covers the Murray River area, spanning Goolwa in the west to Cooryong in the far east.

by Tourism Research Australia

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Regional Tourism Profiles 2008/09 New South Wales, Victoria and South Australia: Murray River Area

 

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This study uses the available literature and industry input to develop a set of guiding principles for achieving the sustainable marketing and promotion of visitation to national parks and other protected areas. Industry examples are used to highlight where and how these guiding principles are already being used as examples of good  practice, thereby offering guidance to others.

by Stephen Wearing, David Archer and Sue Beeton

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Sustainable Marketing of Tourism in Protected Areas: Moving Forward

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The objectives of the study were to provide the foundation for the development of an industry-led set of national benchmarks for operational management of caravan and tourist park sites; a set of national visitor service quality benchmarks; a set of national protocols for ongoing performance management; and a decentralised knowledge management process whereby the practices, protocols and benefits of the project will be dispersed throughout rural and regional Australia. The achievement of these objectives provides a basis for improving the quality of service provision to caravan and tourist park customers and the management performance of caravan and tourist park operations.

by Bruce Hayllar, Gary Crilley and Barry Bell

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hayllar cover 073

 

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