The primary aim of the report is to develop tools for measuring and enhancing the yield from tourism at the business, regional and national levels. This overall objective subsumes several more specific objectives: First, to clarify the different concepts of tourism yield. Second, to develop operational measures of yield at the level of the firm and at destination, regional, state and national levels. The final objective involves discussion and analysis of the policy implications of the study.
by Larry Dwyer, Peter Forsyth, Liz Fredline, Leo Jago, Marg Deery and Sven Lundie