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Mario-Hardy-PATAMario Hardy, CEO of the Pacific Asia Travel Association (PATA), speaks with Anula Galewska about the organisation’s commitment to sustainable tourism and what Asia needs to take sustainability to the next level.

Dr. Mario Hardy is Chief Executive Officer, Pacific Asia Travel Association (PATA). Dr. Hardy has close to 30 years of combined leadership, corporate development and change management experience. Prior to PATA, Mario worked 14 years for UBM/OAG a business with a focus on data analytics and events for the aviation sector and occupied several leadership roles in London, Beijing and Singapore.

ANULA: PATA actively advocates for sustainable tourism. What is your goal?

MARIO: Our aim is to educate, train and create awareness. We want to educate people from the tourism industry on practical ways of being more environmentally friendly, how they can engage with local communities, and also to inspire people to think about sustainability differently than they were thinking before.

People usually link sustainability with the environment, which of course is very important but shouldn’t be limited to it. Sustainability includes social, economic and cultural aspects, and my feeling is that we don’t address these issues enough. For example, we should educate people as to how tourism can improve the wealth of local communities.

People usually link sustainability with the environment, which of course is very important but shouldn’t be limited to it. Sustainability includes social, economic and cultural aspects, and my feeling is that we don’t address these issues enough.

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What is sustain.pata.org?

PATA’s sustainability website, sustain.pata.org, is an online platform that allows users to easily search, browse, and find information related to sustainable and socially responsible tourism. The aim of the website is to serve as the ‘go-to’ resource for all things related to sustainable and socially responsible tourism.

Developed in part with support from the German Ministry for Economic Cooperation and Development, BMZ, implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, this site is open to everyone and is the first dynamic portal that not only offers general information on sustainability in tourism for the Asia Pacific region, but also features case studies from all over the world. This website supports the increasing efforts of the tourism sector by offering access to carefully selected information on the latest in tourism sustainability, presented in a user-friendly format.

Search, Browse, and Find!About-Sustain

The site features handbooks and guidelines, tips and tools, and a curated library of recommended reading. Information regarding PATA’s own sustainability initiatives as well as articles from guest bloggers within the industry are also provided, with new content being added on a near-daily basis.

Sustain.pata.org also features a suite of case studies from Sustainable Tourism Online, which has been made available for download on sustain.pata.org, courtesy of EarthCheck. It includes examples of more than 800 best practice initiatives. The case studies are the result of more than US$260 million worth of research from the Australian government. The information included offers tools for destinations including situational analysis, business operators with – for example carbon calculators, case studies on parks and culture, as well as different processes of sustainable tourism development.

Other featured content from PATA partners include Know How Guides and Destination Asia Pacific Case Studies from the International Tourism Partnership/Green Hotelier, and WTTC Tourism for Tomorrow Awards Winners and Finalists.


All materials submitted to sustain.pata.org are licensed under a Creative Commons Attribution – NonCommercial 4.0 International License. To submit case studies or recommended reading for publication on the site, or for more information, please contact ssr@PATA.org.

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The business case for sustainability and social responsibility: employees in the spotlight

Categories: Green Tips
Comments Off on The business case for sustainability and social responsibility: employees in the spotlight

Today there is an undoubtedly a strong business case for sustainability and corporate social responsibility. This social responsibility includes the management of the relationship between social responsibility programmes and employees.

Companies whose employees are fully invested in and engaged with their programme are witnessing increases in employee productivity traceable to deeper kinship with customers and strengthened loyalty. Along with increased satisfaction, this relationship can decrease turnover, attract best talent, and subsequently have a positive impact on earnings and overall business success in the long term.

Companies that have corporate social responsibility programmes are also very attractive to younger generations. For example, in research conducted by Salt, Generation Z actually “expects their employers to make money by including social and environmental factors in their business decisions.”

Remember that employees are an important stakeholder and should also benefit from your sustainability programme. If they are benefiting, then you will certainly have a very strong business case for sustainability.

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