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Helping Tourism SMEs Plan and Implement Information and Communication Technology

Categories: Case Study, Management, Operations, Planning
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The focus of this study is the effect of ICT on Small to Medium Tourism Enterprises (SMTEs). This study developed and tested a web based ICT skills capability toolkit consisting of two modules. The first module consists of 37 lessons on Internet strategy, website design and optimisation based on material developed by the ATDW. The second module is a questionnaire that allows the ICT skills profile of a region to be assessed.

by Noel Scott,  Stephen Burgess, Ann Monday,  Paul O’Brien,  Rodolfo Baggio,  Carmine Sellitto, David Bank

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Helping Tourism SMEs Plan and Implement Information and Communication Technology

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Heritage managers are increasingly expected to use tourism as a source of revenue to maintain heritage properties. Many of these individuals and organisations have little or no skills in business/tourism planning or financial management. This report outlines approaches that can assist with the development of heritage tourism across a region including use of a thematic framework to link heritage places, stories and practices together. The report includes a list of currently available resources at the time of publication of this report.

by Tod Jones, Michael Hughes, Vicki Peel, David Wood and Warwick Frost
Jones_LocalHeritageComms
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The report is based on the analysis of the submissions of winners of 2001 State and Territory tourism awards. Interviews have also been conducted with the selected firms and the Executive Officers of some of the key  industry associations to help verify the findings of the study.

by John Breen, Sue Bergin-Seers, Leo Jago and Jack Carlsen

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Breen_SMTEs

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