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Convention Site Selection: Determinants of Destination Choice in the Australian Domestic Conventions Sector

Categories: Oceania, Pacific, Private Sector, Public Sector, Report
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This report presents the results of a study of the Australian domestic conventions industry that has modelled the convention site selection choice process. As a result, the findings will be of value to destinations that seek to compete for a share of the Australian conventions market. Specifically, the research sheds light on how destinations can increase their competitiveness, and where resources and efforts ought to be focused to improve a destination’s attractiveness in this industry.

by Geoffrey I. Crouch and Jordan Louviere

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Convention Site Selection: Determinants of Destination Choice in the Australian Domestic Conventions Sector

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Tourists do not make travel decisions in a vacuum. The decision to spend money on tourism occurs in the context of the other potential uses of discretionary resources and their corresponding values or utilities. This study has therefore researched the conjoint decision of allocating and spending discretionary resources through the conduct of a choice experiment so that the trade-offs involved could be empirically assessed. The data provides an insight into how each type of discretionary expenditure is valued and how each type competes for a share of the discretionary expenditure ‘pie’. We discuss the results with an emphasis on the  implications for tourism.

by Geoffrey I. Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal

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Tourism and the Competition for Discretionary Expenditure

 

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A survey of visitors to the Gold Coast was conducted at the end of 1999 to obtain detailed information about tourist satisfaction with the Gold Coast as a destination.

by Beverley Sparks

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Visitor Satisfaction Survey on the Gold Coast [GCTV Project #2.3]

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