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Wine tourism within the grape-growing areas of Australia is an integral part of local and regional tourism initiatives; however, it is an area that has been under-researched resulting in few available resources to wine tourism providers. This research set out to address this deficiency by establishing whether there is a link between the wine tourism experience and wine purchasing behaviour.  The research was also designed to develop a market segmentation process that will inform wineries about the buying behaviour of particular market segments so that they can fashion their marketing communications strategies in a focused manner.

by  Barry O’Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown

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This paper sets out the findings of a study of selected Australian tourism accreditation programs. It examines the nature of accreditation in tourism generally, and identifies the performance measures for accreditation programs.

by David Taylor, Ingrid Rosemann, Gary Prosser

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Effect of Accreditation on Tourism Business Performance: an evaluation

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