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The first Pacific Asia Indigenous Tourism Conference was held in Darwin, on the traditional lands of the Larrakia people on the 28th – 30th March 2012. There were 191 delegates from 16 countries representing Indigenous communities, government agencies, the tourism industry and supporting bodies, resolved to adopt principles to guide the development of Indigenous tourism through the following declaration.

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The Larrakia Declaration on the Development of Indigenous Tourism

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This study uses the available literature and industry input to develop a set of guiding principles for achieving the sustainable marketing and promotion of visitation to national parks and other protected areas. Industry examples are used to highlight where and how these guiding principles are already being used as examples of good  practice, thereby offering guidance to others.

by Stephen Wearing, David Archer and Sue Beeton

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Sustainable Marketing of Tourism in Protected Areas: Moving Forward

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