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Convention Site Selection: Determinants of Destination Choice in the Australian Domestic Conventions Sector

Categories: Oceania, Pacific, Private Sector, Public Sector, Report
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This report presents the results of a study of the Australian domestic conventions industry that has modelled the convention site selection choice process. As a result, the findings will be of value to destinations that seek to compete for a share of the Australian conventions market. Specifically, the research sheds light on how destinations can increase their competitiveness, and where resources and efforts ought to be focused to improve a destination’s attractiveness in this industry.

by Geoffrey I. Crouch and Jordan Louviere

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Convention Site Selection: Determinants of Destination Choice in the Australian Domestic Conventions Sector

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