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Photo credit: ITC/Pan Pet

Cultural tourism can create opportunities that benefit travelers and the destination, but it requires thoughtful balance and strategy. We found insight from Peter Richards, consultant on Cultural Tourism Development and Market Access for the International Trade Centre.

Q: What are the most important elements of responsible travel as a whole?

Read the interview to find out how Peter Richards answered this question among others on living heritage experiences, as well as challenges and solutions and more here.

A Featured Conversation for PATA Conversations.