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All posts tagged PARM

Learning Markets and Indigenous Tourism: Action Research Pilot of Developing a Learning Markets Cluster and Sample Itinerary in Central Australia

Categories: Case Study, Community, Management, Oceania, Operations, Pacific, People and Places, Private Sector, Tour Operator
Comments Off on Learning Markets and Indigenous Tourism: Action Research Pilot of Developing a Learning Markets Cluster and Sample Itinerary in Central Australia

This project applied and evaluated Participatory Action Research Methodology (PARM) in the context of developing a Learning Markets cluster of Indigenous tourism operators in Central Australia.This led to developing and testing a Learning Markets itinerary establishing links with specialist distribution systems relevant for the Learning Markets sector. It was expected that this would allow building the capacity of local Indigenous tourism operators to understand, service and capitalise on this specialist market sector in the future

by Joc Schmiechen, Diana James  and Pascal Tremblay

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Learning Markets and Indigenous Tourism: Action Research Pilot of Developing a Learning Markets Cluster and Sample Itinerary in Central Australia

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The objective of the research was to develop a ‘Story Audit Tool’ to be used in the field with Indigenous people and other key informants to collect local stories for use in tourism enterprises and marketing; establish a prototype Intellectual Property agreement for commercial tourism for the use of images, film and written accounts of local Indigenous stories in tourism; and critically review the Story Audit Tool as applied in the pilot projects at Groote Eylandt and Hermannsburg.

by Diana James and Joc Schmiechen

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Enriching the Experience: An Indigenous Tourism Story Audit Tool

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