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Protected area managers need to monitor the ecological effects of visitor use and assess their performance in managing visitor use. To assist this process, STCRC has established a series of projects to develop indicators and protocols for monitoring visitor use and its impacts that can be used as part of an integrated monitoring system for protected areas. This is the third report in a series examining terrestrial ecological impacts of visitor use.

by Wendy Hill and Catherine Pickering

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Evaluation of Impacts and Methods for the Assessment of Walking Tracks in Protected Areas

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This report is one of a series in the Sustainable Tourism Corporative Research Centre’s overall project to develop a framework, guidelines and tools to enhance assessment, evaluation and reporting of visitor use in protected areas.  In this manual three methods (including indicators, protocols and proformas) are presented for surveying and monitoring walking tracks based on a desktop evaluation of methods used overseas and in Australia  and field testing of methods by researchers.

by Wendy Hill and Catherine Pickering

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Manual for Assessing Walking Tracks in Protected Areas

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Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions

Categories: Management, Marketing, Monitoring & Evaluation, Planet, Report, Visitors
Comments Off on Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions

This report focuses on the issues salient to developing and implementing pre-visit communications in the context of protected area marketing and management. Establishing experience and behavioural expectations prior to visiting a protected area is central to ultimate visitor satisfaction as well as environmental protection. In designing pre-visit communication that promotes park and protected area visitation, as well as shapes behavioural expectations, managers must have a framework with which to both plan and implement effective pre-visit communication strategies.

by Mike Reid, Stephen Wearing and Glen Croy

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Marketing of Protected Areas as a Tool to Influence Visitors' Pre-Visit Decisions

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This project aimed to identify sites on the Victorian bank of the Murray River where community values indicate that either further conservation is desired or where development is acceptable. Since the region is under pressure from population and tourism growth and a diversity of land uses, the Victorian government is considering the use of public land and the appropriateness of access to commercial and community activities. In this study, questionnaire surveys were sent to a representative sample of residents, visitors and tour operators asking them to indicate their preferences for future development and show locations of a range of values including biological, scenic, economic, recreation, therapeutic and wilderness and sites for future tourism or residential growth. Spatial analysis of the survey data using GIS revealed the locations of particular importance. On the basis of modelling using these values, these locations were predicted to be national/state parks.

by Sharron L. Pfueller, Xuan Zhu, Paul Whitelaw, Caroline Winter

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Spatial Mapping of Community Values for Tourism Planning and Conservation in the Murray River Reserves, Victoria, Australia

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This desktop project aimed to draw attention to the various factors associated with track usage and visitor experience in national parks. The results will help to inform park managers how best to develop a strategic position on tracks and trails based on visitor experiences.

by Stephen Wearing, Stephen Schweinsberg, Simone Grabowski and Kirsty Tumes

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Understanding Track/Trail Experiences in National Parks: A Review

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The purpose of this project was to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. A major foreseen benefit of this project was to produce a sharper understanding of the value of strategic communication in protected area management and to develop and disseminate research methods and results that enhance the ways protected area staff use communication to influence onsite visitor behaviour.

by Sam H. Ham, Betty Weiler, Michael Hughes, Terry Brown, Jim Curtis and Mark Poll

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 Asking Visitors to Help: Research to Guide Strategic Communication for Protected Area Management

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This is the first assessment of the value of national parks, marine parks and forests for tourism and recreation in Western Australia. A case study approach was adopted and two study regions were nominated because of their significance for tourism and recreation and their endowment of natural attractions within parks, forests and marine areas. This study estimated the direct yearly tourist expenditure in two regions known for their unique natural attractions – the Southern Forest Region and the Gascoyne Coast Region.

by Jack Carlsen and David Wood

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Cover_WAparks

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This project provides series of detailed assessments of tourism values and costs in localities adjacent to protected areas in Tasmania, Victoria and Western Australia. The project demonstrates a range of techniques for respectively measuring social, environmental and economic impacts of tourism activity.

by Michael Hughes, Tod Jones, Marg Deery, David Wood, Liz Fredline, Zachary Whitely, and Michael Lockwood

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The aim of this summary is to provide a ‘snapshot’ of Sustainable Tourism Cooperative Research Centre (STCRC) research that informs the wildlife – tourism relationship and its management. STCRC completed a major research program to identify opportunities for wildlife tourism in Australia and to facilitate enhancement of its sustainability. After six years of research, the Wildlife Tourism Subprogram has built up an expansive range of publications and a wealth of collective knowledge, which are presented in this snapshot.

by STCRC

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Wildlife Tourism: Challenges, Opportunities and Managing the Future

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This report reviews non-consumptive tourism based on free-ranging land-dwelling and freshwater animals in their natural habitats. It provides a critical overview of the current status of terrestrial wildlife viewing in Australia, within the context of this form of tourism worldwide, as well as recommendations for action and research to facilitate the sustainable development and management of this sub-sector.

by Karen Higginbottom and Ralf Buckley

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Terrestrial Wildlife Viewing in Australia

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