The objective of this study was to quantify the effects of marketing expenditure by the Australian Tourist Commission, integrated into Tourism Australia (TA) from 1 July 1994. Co-integration analysis and dynamic modelling approach are used to estimate the elasticity of income, price, price of substitute, cost of travel and marketing expenditure for Australia’s four major tourism markets: USA, Japan, UK and New Zealand.
by Nada Kulendran and Sarath Divisekera