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E-Commerce in Tourism: Use of Websites by Small Regional and Urban Enterprises

Categories: Case Study, Oceania, Pacific, Private Sector, Public Sector
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This scoping study systematically explored the nature and extent to which small and medium tourism enterprises (SMTEs) are currently online, in order to determine how they are to benefit from online technologies. Small businesses in Sydney and Melbourne (urban area) as well as regional Victoria (Bendigo) (rural area) that rely on  tourism were examined, and their use of websites, to determine the strategic management and implementation of websites by owners/operators of SMTEs.

by Andrew P. Davidson and Stephen Burgess

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E-Commerce in Tourism: Use of Websites by Small Regional and Urban Enterprises

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This report considers current issues relating to the management of performance in small motels. Specifically, it focuses on the development of a performance measurement system for small motel owner-operators to better understand the dimensions which affect business results. Additionally, it is intended that the model will be the basis of a blueprint for a benchmarking and business improvement tool.

by Sue Bergin-Seers, Leo Jago, John Breen and Jack Carlsen

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Performance Measurement in Small Motels

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This report proposes a model and survey instrument for assessing a destination’s competitiveness in the tourism market. The conceptualisation work and instrument, called the Destination Competitiveness Inventory (DCI), were derived as a result of field trips to Singapore, Japan and China to assess the competitiveness of Australia as  a holiday destination from those three origin markets.

by Roger March

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Marketing-Oriented Tool to Assess Destination Competitiveness

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