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Geotourism, if positioned as a supplementary knowledge-adding product within an attractive ecotourism experience will attract affluent ‘over 45 y.o.’ professionals, their partners and friends through alumini and professional interest groups.    This paper outlines how to sustainably market geotourism and the benefits it brings to parks and culture.

by Angus M. Robinson

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Although food and wine is an important dimension of the tourism industry, little research has been conducted into the nature or role of restaurant experiences in adding to the tourism product. This study delves into the beliefs, values and attitudes of consumers to ascertain what they value and why.

by Beverley Sparks, Karen Wildman, John Bowen
ConsumerInterviews
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A three-phase project aims to develop a greater understanding of the contribution of the restaurant sector to a tourist destinations attractiveness. This report details the beliefs, opinions and attitudes of leading Australian experts in the food, wine and tourism industries.

by Beverley Sparks, Karen Wildman, John Bowen
ExpertInterviews
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This report aims to develop a better understanding of the contribution of the restaurant sector to a tourist destination’s attractiveness. Specifically, this report identifies and describes three types of market segments, the ‘Young Market’, the ‘Affluent Market’, and the ‘Mature Market’, that value culinary experiences, and are influenced in their travel destination choice by the type of culinary prospects a location has to offer. The study  explores in detail each segment’s perceptions and opinions in relation to what they value in a restaurant when on holiday and why.

 

by Beverley Sparks, John Bowen, and Stefanie Klag
SparksPh3-PtII_markets
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This report aims to develop a better understanding of the contribution of the restaurant sector destination’s attractiveness. It explores in detail consumers’ perceptions, values and opinions in they value in a restaurant when on holiday and why. Specifically, the report investigates consumers’ patterns, the influence of various information sources on tourists’ restaurant choice, as well as reasons for dining out when on holiday. In addition, the report attempts to understand the influence and role of restaurants in consumers’ travel destination choice.

by Beverley Sparks, John Bowen, and Stefanie Klag
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Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions

Categories: Management, Marketing, Monitoring & Evaluation, Planet, Report, Visitors
Comments Off on Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions

This report focuses on the issues salient to developing and implementing pre-visit communications in the context of protected area marketing and management. Establishing experience and behavioural expectations prior to visiting a protected area is central to ultimate visitor satisfaction as well as environmental protection. In designing pre-visit communication that promotes park and protected area visitation, as well as shapes behavioural expectations, managers must have a framework with which to both plan and implement effective pre-visit communication strategies.

by Mike Reid, Stephen Wearing and Glen Croy

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Marketing of Protected Areas as a Tool to Influence Visitors' Pre-Visit Decisions

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A network research project was undertaken to analyse cycle tourist travel propensity, motivations, travel behaviour, preferred destination attributes and cyclists’ perceptions of South Australia as a cycle tourism destination. The purpose of the project was to assist the South Australian Tourism Commission to better understand the cycle tourism market and the potential degree of fit with South Australian destination marketing and development.
by Pam Faulks, Brent Ritchie, Graham Brown and Sue Beeton

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Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

Categories: Case Study, Management, Marketing, Monitoring & Evaluation, Report, Return, Visitors
Comments Off on Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

This booklet is an industry summary of the full report Consumer-Generated Web-based Tourism Marketing , containing references, methodology and detailed findings from the he project. With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. This study investigated how travel-related User-Generated Content (UGC) web sites (also known as Web 2.0 sites) were being used by consumers. Understanding this impact on behaviour can help tourism and destination marketers develop more effective e-business strategies and relationships with their existing and potential customers.

by STCRC

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Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

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This report seeks to examine the distribution strategies employed by regional accommodation operators in New South Wales and Victoria. The findings from this research have been incorporated into a comprehensive resource kit that will, it is hoped, be useful for inexperienced or new entrants to this highly competitive tourism sector.

by Roger March

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With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. This study investigated how travel-related User-Generated Content (UGC) web sites (also known as Web 2.0 sites) were being used by consumers. The study captured traveller perceptions with respect to how such sites impacted on their information search and travel behaviour. Understanding this impact on behaviour can help tourism and destination marketers develop more effective e-business strategies and relationships with their existing and potential customers. An industry summary has been prepared for this technical report: Users are doing it for themselves.

by Carmen Cox, Stephen Burgess, Carmine Sellitto, Jeremy Buultjens

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Consumer-generated Web-based Tourism Marketing

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