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All posts tagged marketing sustainability

You might be a champion of sustainability and your tourism business might be addressing all sustainability issues – environmental, social and economical, but do customers know it?

Communicating Sustainability

Solar powered Koh Mak Seafood Restaurant, Thailand

Communicating sustainability practices is important both for educating the visitors of solutions to problems and for marketing – telling a story to customers can change their experience for the better.

While some might not communicate sustainability at all, others might communicate failing sustainability messages, perhaps  because the sustainability messages are put out as a list of facts without thought to how they might be received.

If you have some great environmental or social initiatives, you should tell people about them, be proud of it and influence others to follow. How can you do that?