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The first section of this report, the literature review, outlines the major components of research diffusion and diffusion theory including innovation development, decision-making processes and adopter categories. The second and third sections of the report will outline the research methods and survey results. The final section of the report will provide an analysis and discussion of the survey results and the implications these have for the STCRC.

 

by Chris Cooper, Leo Jago, Jack Carlsen and Lisa Ruhanen
Cooper_TourismRes-Adoptn
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The report is based on the analysis of the submissions of winners of 2001 State and Territory tourism awards. Interviews have also been conducted with the selected firms and the Executive Officers of some of the key  industry associations to help verify the findings of the study.

by John Breen, Sue Bergin-Seers, Leo Jago and Jack Carlsen

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