By Willem Niemeijer, Founder and CEO, Khiri Travel
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In a recent interview with PATA Conversations, Shannon Stowell, President of the Adventure Travel Trade Association, said: “Our hope is that destinations will focus on low-impact and high-quality travel…” Quite.
At Khiri Travel we cater to companies that want their guests to have authentic encounters and meaningful experiences that delight and broaden cultural and environmental horizons. These companies often identify themselves as adventure travel operators. They are not catering to outdoor sports people, but to those who see adventure as venturing off the beaten track and finding out what is really going on. Sometimes ‘off the beaten track’ can be one street down from the main tourist attractions.