by Marcus Cotton, Managing Director, Tiger Mountain Pokhara Lodge & Jenefer Bobbin, Managing Director, JUSTreport Global
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What do you see as the main as the main challenges for sustainability in Nepal?
One of the great challenges in tourism is to prevent both unintentional and deliberate ‘green-washing’ (the false presentation of pseudo-environmental policies and practices). All businesses have the ability to make a negative impact; often they are unaware of the detrimental effect their impacts are having, maybe through naivety or misinformation. Some are fully aware of the negative impacts but believe that they can ‘pull the wool’ over the industry’s eyes. Monitoring and reporting promotes transparency and accountability by being published in the public domain and hence businesses are more likely to manage these issues effectively. A sustainability report at best highlights the void between what people say and what people do, and at least shows potential guests that we are prepared to be transparent with our performance.