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Wine tourism within the grape-growing areas of Australia is an integral part of local and regional tourism initiatives; however, it is an area that has been under-researched resulting in few available resources to wine tourism providers. This research set out to address this deficiency by establishing whether there is a link between the wine tourism experience and wine purchasing behaviour.  The research was also designed to develop a market segmentation process that will inform wineries about the buying behaviour of particular market segments so that they can fashion their marketing communications strategies in a focused manner.

by  Barry O’Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown

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Disaggregating National Tourism Data to Regional Areas

Categories: Management, Monitoring & Evaluation, Report, Survey, Visitors
Comments Off on Disaggregating National Tourism Data to Regional Areas

This paper reports on the development and application of a methodology to convert large scale data such as the International Visitor Survey (IVS) and the National Visitor Survey (NVS) into a format that can be used at the local level. The most significant contribution of this disaggregation technique is that it can bring a wide body of data including all that which is incorporated in the IVS and NVS as well as Census and other geographically based data into a highly focused analysis of a small, local area; an activity which has not been feasible with existing public datasets.

by Paul A Whitelaw and Leo K Jago

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Disaggregating National Tourism Data to Regional Areas

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