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Intelligent Visual Travel Recommender Systems Model for E-Tourism Websites

Categories: Case Study, Management, Manual, Planning
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The methodology used in this research included: theoretical study of new web technologies and standards, development of new e-Tourism models and their prototype implementations, followed by comparative analysis of various implementation options. This report gives the model of an Intelligent Visual Travel Recommender Systems (IV-TRS), which uses Semantic Web technologies to help create efficient and easy to use e-Tourism websites for tour planning.

by Nalin Sharda, Roopa Jakkilinki, Mladen Georgievski and Mohan Ponnada

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Intelligent Visual Travel Recommender Systems Model for E-Tourism Websites

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Helping Tourism SMEs Plan and Implement Information and Communication Technology

Categories: Case Study, Management, Operations, Planning
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The focus of this study is the effect of ICT on Small to Medium Tourism Enterprises (SMTEs). This study developed and tested a web based ICT skills capability toolkit consisting of two modules. The first module consists of 37 lessons on Internet strategy, website design and optimisation based on material developed by the ATDW. The second module is a questionnaire that allows the ICT skills profile of a region to be assessed.

by Noel Scott,  Stephen Burgess, Ann Monday,  Paul O’Brien,  Rodolfo Baggio,  Carmine Sellitto, David Bank

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Helping Tourism SMEs Plan and Implement Information and Communication Technology

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An Investigation into the Incorporation of Leading Edge Mobile Technologies in the Recreational and Adventure Tourism Industries

Categories: Case Study, Manual, Oceania, Pacific
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The project investigated the feasibility of delivering wireless Location Based Information (LBS) services in a regional Australian adventure tourism context. The services were delivered through the use of Global Positioning System (GPS) satellite technologies. The project findings established the feasibility of service delivery and will contribute to the establishment of a regional mobile implementation strategy for LBS in the adventure tourism industry. The outcomes of the project include: a strategic plan for the delivery of LBS services over handheld devices; a proof of concept generalisable solution; and formal partnerships with the tourism and recreation industries.

by Leisa Armstrong,  Christopher Holme, Gautham Kasinath, Ajdin Sehovic, Yatish Vadera, Greg LeCoultre and Brendan John

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An Investigation into the Incorporation of Leading Edge Mobile Technologies in the Recreational and Adventure Tourism Industries

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Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

Categories: Case Study, Management, Marketing, Monitoring & Evaluation, Report, Return, Visitors
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This booklet is an industry summary of the full report Consumer-Generated Web-based Tourism Marketing , containing references, methodology and detailed findings from the he project. With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. This study investigated how travel-related User-Generated Content (UGC) web sites (also known as Web 2.0 sites) were being used by consumers. Understanding this impact on behaviour can help tourism and destination marketers develop more effective e-business strategies and relationships with their existing and potential customers.

by STCRC

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Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

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With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. This study investigated how travel-related User-Generated Content (UGC) web sites (also known as Web 2.0 sites) were being used by consumers. The study captured traveller perceptions with respect to how such sites impacted on their information search and travel behaviour. Understanding this impact on behaviour can help tourism and destination marketers develop more effective e-business strategies and relationships with their existing and potential customers. An industry summary has been prepared for this technical report: Users are doing it for themselves.

by Carmen Cox, Stephen Burgess, Carmine Sellitto, Jeremy Buultjens

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Consumer-generated Web-based Tourism Marketing

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This report provides an analysis of potential practical applications of current and upcoming IT-based (digital) monitoring and surveillance systems and technology in other industry sectors for use in Australian terrestrial and marine protected areas. The knowledge generated will provide a basis for the potential future development of reliable and cost-effective methods for monitoring visitor movements and activities, and compliance with park regulations (including user pay systems).

by Jan Warnken and Michael Blumenstein

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Monitoring Visitor Use in Australian Terrestrial and Marine Protected Areas

 

 

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