PATA | Contact

All posts tagged Internet

Helping Tourism SMEs Plan and Implement Information and Communication Technology

Categories: Case Study, Management, Operations, Planning
Comments Off on Helping Tourism SMEs Plan and Implement Information and Communication Technology

The focus of this study is the effect of ICT on Small to Medium Tourism Enterprises (SMTEs). This study developed and tested a web based ICT skills capability toolkit consisting of two modules. The first module consists of 37 lessons on Internet strategy, website design and optimisation based on material developed by the ATDW. The second module is a questionnaire that allows the ICT skills profile of a region to be assessed.

by Noel Scott,  Stephen Burgess, Ann Monday,  Paul O’Brien,  Rodolfo Baggio,  Carmine Sellitto, David Bank

Download

Helping Tourism SMEs Plan and Implement Information and Communication Technology

×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7
Share

Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

Categories: Case Study, Management, Marketing, Monitoring & Evaluation, Report, Return, Visitors
Comments Off on Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

This booklet is an industry summary of the full report Consumer-Generated Web-based Tourism Marketing , containing references, methodology and detailed findings from the he project. With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. This study investigated how travel-related User-Generated Content (UGC) web sites (also known as Web 2.0 sites) were being used by consumers. Understanding this impact on behaviour can help tourism and destination marketers develop more effective e-business strategies and relationships with their existing and potential customers.

by STCRC

Download

Users Are Doing it for themselves: How Consumer-generated Content is Changing the Face of Tourism Marketing

×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7
Share

With the rising popularity of sites that contain content submitted by real travellers (e.g. TripAdvisor, Lonely Planet, and social networking sites such as MySpace and YouTube), the ways that travellers search for, view and evaluate travel information is potentially changing. This study investigated how travel-related User-Generated Content (UGC) web sites (also known as Web 2.0 sites) were being used by consumers. The study captured traveller perceptions with respect to how such sites impacted on their information search and travel behaviour. Understanding this impact on behaviour can help tourism and destination marketers develop more effective e-business strategies and relationships with their existing and potential customers. An industry summary has been prepared for this technical report: Users are doing it for themselves.

by Carmen Cox, Stephen Burgess, Carmine Sellitto, Jeremy Buultjens

Download

Consumer-generated Web-based Tourism Marketing

×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7
Share