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March 8 and Every Day is Women’s Day

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Every year on March 8, we celebrate women. This year’s International Women’s Day (IWD) theme is “Think Equal, Build Smart, Innovate for Change” with the hashtag #BalanceforBetter.


Here are some ways in which you can celebrate women’s achievements, raise awareness against gender bias, and take action for equality.

  • Become a partner of the International Women’s Day 2019 Flagship Event by filling out their submission form.
  • Share a group picture through your social media accounts with a selfie card and a “hands out” pose. Be sure to use the hashtag #BalanceforBetter.
  • Join the “Women Speakers Register” as diverse groups worldwide are looking to find empowering speakers to increase female visibility and participation.
  • Download “Lean In’s” presentations to educate, encourage and commit.
  • Find ways to #BalanceforBetter and share your success.
  • Share stories of prosperous women in the industry or far beyond within your team and your social media accounts.
  • Make sure to involve men in this initiative- we are talking about equality after all!

Women share this planet 50/50 and they are underrepresented- their potential astonishingly untapped.”- Emma Watson


10 ways to celebrate International Women’s Day at work

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Credit: Shutterstock

International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. This year, IWD is focusing on the theme, “Time is Now: Rural and urban activists transforming women’s lives.” Social media campaigns this year will be characterised by the hashtag #PressforProgress.

Here are some ways to make this year’s International Women’s Day a successful and fun event at work:

  1. Share stories about women in tourism by featuring female entrepreneurs and leaders in the travel industry via social media
  2. Take a picture of everyone wearing purple, the official IWD colour, and share on social media
  3. Fill the office with purple decorations; share photos on social media
  4. Have everyone share their ideas for #PressforProgress and share the top picks on social media
  5. Conduct a “Women in [name of your organisation]” portrait session. Set up a professional photoshoot session for women working at your organisaton
  6. Provide 30-minute massages for women in the office
  7. Have the male staff serve coffee and tea to female for the day
  8. Showcase your resolution to making a change and pressing for progress creatively by pressing lemons and adding the juice to butterfly pea flower tea which will change its colour from blue to purple – capture a video clip and share on social media
  9. Have all staff commit to an action and share the commitments
  10. Allow female staff to work 80% of a day, the equivalent of the pay gap


Let’s also think about the long-term impact we can have by making a pledge and celebrating International Women’s Day. Think about what you can do throughout the year to show your support and choose actions that matter.


Watch out for PATA’s social media activity this International Women’s Day and join in the celebration of women in our industry.




Thailand, 2015. Photo: UN Women/Pornvit Visitoran. | Lebanon, 2015. Photo: UN Women/Joe Saad | Kenya, 2016. Photo: CIAT/Georgina Smith

The 2017 theme for International Women’s Day, 8 March, focuses on “Women in the Changing World of Work: Planet 50-50 by 2030”. 

The world of work is changing, with significant implications for women. On one hand, technological advances and globalization bring unprecedented opportunities for those who can access them. On the other hand, there is growing informality of labour, income inequality and humanitarian crises.

Against this backdrop, only 50 per cent of working age women are represented in the labour force globally, compared to 76 per cent of men. What’s more, an overwhelming majority of women are in the informal economy, subsidizing care and domestic work, and concentrated in lower-paid, lower-skill occupations with little or no social protection. Achieving gender equality in the world of work is imperative for sustainable development.

Read more about the International Women’s Day here. By UN Women.