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The market performance information available to tourism operators and managers of Regional Tourism Organisations for use in evaluating their relative performance is not considered adequate. Tourism operators individually have their own performance data available (ie hotels may have data on room night occupied per month) but this information is generally considered commercially sensitive. Thus, sharing of such data to enable the performance of an individual operator against others or to allow aggregate performance of the destination to be measured has been problematic. This technical report provides a summary of the pilot implementation of Industry Performance Analyser for Tourism (IPAT) by selected Regional Tourism Organisations (RTOs) in Queensland.

by Noel Scott and Noreen Breakey
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