This is the second edition of the State of the Tourism Industry report and, like the first, the aim is to provide an overview of the tourism industry in Australia through the reporting of key indicators augmented by expert commentary provided by a range of representatives from the various sectors which contribute to tourism. The report was produced in partnership with the National Tourism Alliance (NTA). This year, for the first time, a survey of operators was also undertaken with the assistance of the NTA who distributed the online questionnaire through their member organisations. The survey asked operators to rate the issues that had been identified in the previous year’s report in terms of the impact each was having on their sector and region.
by Liz Fredline, Leo Jago and Sheena Day