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Sharks and Starbucks: How brand licensees can impact your value

Categories: Recommended Reading
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For those in the world of Corporate Social Responsibility (CSR) and Environmental and Social Governance reporting (ESG), an interesting dynamic is at play in Hong Kong, with a large multinational brand being drawn into the domestic “dirty” laundry of its licensee. The question is whether that local partner, and flagbearer of that brand, is able to find solutions which will not pull the value of the international brand down with its own domestic reputation.

In short, Maxim’s — the licensee of Starbucks in Hong Kong,  Macau, Singapore and Vietnam, with over 180 stores — is also the largest restaurant chain in Hong Kong, and it continues to serve shark fin. This is akin to having a menu option for elephant or rhino.

Read the full article here.

By Doug Woodring for GreenBiz.

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Airport wildlife tracking tool launched to combat illegal wildlife trade

Categories: Planet, Recommended Reading, Wildlife, Wildlife
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The International Air Transport Association (IATA) has announced the launch of an Airport Wildlife Trafficking Assessment Tool which aims to help defeat smugglers of endangered species. Developed in partnership with the World Customs Organization (WCO) with support from the USAID ROUTES Partnership, the assessment tool is being piloted at Mozambique’s Maputo International Airport in November 2016. A global rollout is planned for 2017. The tool helps airports assess their supply-chain security, intelligence and risk management, staff awareness, and reporting processes, alongside air cargo and passenger screening policy and procedures.

Find more information at the Wildlife section of the IATA website. Read more on Travindy. 

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